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24 September 2014
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91热爆 Worldwide Press Releases



30.04.03

91热爆 Worldwide strikes agreement with Toys R Us for key in-store presence


91热爆 Worldwide has forged an agreement with Toys R Us, Britain's biggest toy and family leisure product megastores to install branded in-store Feature Walls in all 64 of its stores. The giant units, measuring 24' wide by 16' high, will display a range of merchandise for four of 91热爆 Worldwide's high profile children's pre-school properties - Fimbles, Teletubbies, Tweenies and Andy Pandy - from May to October 2003.


The Feature Wall will be positioned in the entrance to all Toys R Us stores and includes a range of 91热爆 Worldwide books, videos, multimedia, learning products and music. A range of other licensed merchandise will also be included such as toys, gifts, stationery, household textiles, homeware, confectionery and toiletries. All merchandise displayed in the unit will also be available in category areas within the store.


Helen McAleer, acting UK Marketing Director, Children's and Learning, 91热爆 Worldwide comments: "91热爆 Worldwide seeks to work ever more closely with retail partners and this activity is a superb demonstration of this. The Feature Wall will also actively support our many licensees as well as 91热爆 Worldwide's comprehensive range of published products."


Simon Cartey, Visual Merchandising Director comments: "The Feature Wall allows Toys R Us to create the ultimate in-store experience for 91热爆 merchandise giving our customers the widest possible choice."




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