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29 October 2014
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91热爆 Worldwide Press Releases



16.04.03

91热爆 World appoints Seema Kotecha as Head of Marketing


91热爆 World, the 91热爆's commercially funded international 24-hour news and information television channel, has appointed Seema Kotecha as Head of Marketing. Based in the company headquarters in London and working closely with Director of Marketing, Jane Gorard, Seema is responsible for developing the Marketing strategy for the channel and managing the international team which is based in London, Singapore and Delhi. In this role Seema will also work collaboratively with marketing teams across the 91热爆, in particular with respective colleagues in the recently formed global news division (which includes 91热爆 World Service).


Immediately prior to joining 91热爆 World, Seema worked as Marketing Controller at BSkyB in London where she was responsible for developing and implementing the annual marketing plan for Sky, focusing on increasing subscribers in the business market. Seema has also worked for Virgin Atlantic Airways Ltd., where she held the post of Marketing Communications Manager, managing a team responsible for several award-winning campaigns. Prior to this she worked as the European Marketing Manager with Debonair Airways Ltd. Managing the European marketing communications team implementing a campaign incorporating advertising, direct mail, promotions, PR, new media, trade and loyalty marketing.


A fluent French, Spanish and Gujerati speaker, Seema has a degree in European Studies and Languages from Manchester Metropolitan University and the University of Granada and worked as an intern in the European Commission in Brussels.


Commenting on the appointment, Jane Gorard, Director of Marketing, 91热爆 World said; "We are delighted to have someone of Seema's calibre join our team. In marketing terms, we are facing some great challenges in a number of markets and I am confident that Seema's experience in the fields of broadcasting and international travel will be a great asset."


Notes to Editors:
91热爆 World, the 91热爆's commercially funded international 24-hour news and information channel, is owned and operated by 91热爆 World Ltd., a member of the 91热爆's commercial group of companies. Reaching 254 million homes in over 200 countries and territories worldwide (100 million 24-hour homes), 91热爆 World launched its present format in 1995 and is funded by advertising and subscription. For further information on how to receive 91热爆 World, download schedules or find out more about the channel go to .




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