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29 October 2014
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91热爆 Worldwide Press Releases



24.04.03

91热爆 PRIME helps Hungarians learn English



Viewers of 91热爆 PRIME in Hungary will, for the first time, be able to view the channel in English with Hungarian subtitles. The initiative is supported by Hungary's Ministry of Education in a bid to underline the importance of television as a tool for foreign language learning.


As part of the launch, one of channel's cable network partners, Antenna Micro, is donating 1000 set top boxes to schools around Budapest. Both 91热爆 PRIME and the Ministry of Education are actively encouraging English teachers to use the programming to support their coursework.


Announcing the new service at an event in Hungary today, 91热爆 Worldwide Director of Channels, Wayne Dunsford said, "We could not have chosen a better moment to begin subtitling as the Hungarian population has just voted to join the European Union. Our new service underlines our commitment to tailoring 91热爆 PRIME to each host market and builds on the 91热爆's international reputation for providing quality English language programming."


Hungary's Minister of Education, Dr. B谩lint Magyar, added, "The World-Languages Program announced by the ministry, targets mainly the young people and aims to achieve significant improvement in the foreign language skills of Hungarians. Today only 19.2 percent of Hungarian adults speak a second language. 2003-2004 is a year of language learning in Hungary and we will be dedicating more time and opportunities for students to acquire practicable language skills."


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Notes for Editors: Launched in 1995, 91热爆 PRIME is the 91热爆's international entertainment channel broadcast to Europe, Africa and the Middle East, via cable and satellite to over 11 million subscribers in over 100 countries and territories. 91热爆 PRIME is also among the most popular Pan-European channels, relative to its distribution. The EMS 2002 survey showed that, in terms of weekly viewership relative to 24-hour home distribution, 91热爆 PRIME ranks fourth among all Pan-European channels. With over 2200 hours of new programming each year, including Parkinson, Top of the Pops, EastEnders, The Weakest Link and 91热爆 LEARNING, the 91热爆's unique overnight educational service, 91热爆 PRIME shows the best of the award-winning programmes from the 91热爆 - the world's leading programme maker. In addition to Hungarian, 91热爆 PRIME also transmits many of its programmes with subtitles in Hebrew, Danish, Swedish, Norwegian, Czech and Polish, (with other local languages in development).


For more information about 91热爆 PRIME's Great British Entertainment, go to www.bbcprime.com






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