07.10.02
Innovative
online extensions to key programmes sold by 91热爆 Worldwide
"Ace
Lightning", "Spooks", "Human Instinct"
and more; co-branded web sites, localised for international broadcasters,
support key TV properties from the 91热爆.
91热爆
Worldwide is showcasing innovative web sites developed to support
landmark factual, children's and drama programming on offer from
the 91热爆 at this year's MIPCOM television programme market (Cannes,
October 7-11).
The
web sites have been specifically developed to provide broadcaster
partners with an online extension to popular TV brands. By offering
a programme support web site, 91热爆 Worldwide aims to help overseas
broadcasters emulate the online success the corporation has experienced
in the UK through www.bbc.co.uk.
All
of the programme-related web sites are designed with the demographic
of the television audience in mind, and are easily localised to
the local territory, ready to integrate into a broadcaster's own
web site to promote and support the TV transmission.
The
range of sites built to support 91热爆 programming includes the landmark
factual series "Life of Mammals", "Walking with Cavemen"
and "Human Instinct", dramas such as "Spooks"
and children's properties such as "Ace Lightning" and
the new pre-school series "Fimbles".
This
year's portfolio of branded sites follows successes over the past
twelve months with web sites supporting acclaimed factual series
"The Blue Planet", "Walking with Dinosaurs"
and "Walking with Beasts".
Andrew
Mark Sewell, Creative Director of 91热爆 Worldwide's Global Internet
Business, said: "These programme support web sites not only
help to raise a partner broadcaster's interactive capability and
profile with its audience - generating greater loyalty and increased
familiarity with the relevant brand - they also help to create a
strong interactive community which a broadcaster can develop across
evolving new media platforms."
"In
addition, the sites are designed to offer the chance for broadcasters
to further amortise their output, either through site sponsorship
or online advertising, as well as market related product or trail
other relevant programming in a branded environment. We are already
seeing examples where this kind of new media extension has become
an integral part of the programme-making process, and I fully expect
to see, and be involved in, more and more of it over the coming
year."
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