21.10.02
New
look for Top Gear magazine as TV show returns
91Èȱ¬
Top Gear magazine will have a new-look from its December issue (on
sale 30 October), coinciding with this weekÂ’s return of the
TV show in a brand new format and a new prime time slot. Completing
the refreshment of the brand, the Top Gear website is also sporting
a new look.
The
Top Gear show roared back onto 91Èȱ¬2 at 8pm on Sunday. Jeremy Clarkson,
whose acerbic opinions made the old programme 91Èȱ¬2Â’s top-rated
show, returns as presenter of the hour-long programme, joined by
used car guru Jason Dawe and Richard Hammond.
Top
Gear magazine has undergone a major redesign, with more hard-hitting
tests, entertaining off-the-wall features, a new 20-page Front End
section of news, sport and humour plus even more opinionated views
from Clarkson, who will be contributing even more to the magazine
after signing an exclusive new contract with it.
91Èȱ¬
MagazinesÂ’ Top Gear website,
has undergone a complete overhaul. Its extensive road test library
and comprehensive database of new and used car data now carries
even more information and is much easier navigate. The site continues
to attract top advertisers and host some of the most creative advertising
on the web.
Top
Gear magazine has remained market-leader for every ABC period since
its launch in 1993. Says Editor Kevin Blick: “The new Top Gear
TV show is better than anything thatÂ’s gone before and weÂ’ve
been working to ensure that the magazine is just as exciting and
original. With a completely revamped website as well, these are
exciting times for Britain’s most powerful motoring media brand.”
Notes
to Editors:
91Èȱ¬ Top Gear magazine is BritainÂ’s best-selling general motoring
monthly , with a circulation of 150,747 (ABC: Jan - Jun 2002). It
is published by 91Èȱ¬ Magazines - a division of 91Èȱ¬ Worldwide Ltd,
the main commercial arm of the 91Èȱ¬. 91Èȱ¬ Worldwide does not use licence
fee income for its activities and re-invests in public service programming.
In 2001/2002 91Èȱ¬ Worldwide returned £106 million to the 91Èȱ¬.
Countdown
to Top Gear debut for new presenters…
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