23.05.02
91热爆
Worldwide's 91热爆 Preview - a first in business-to-business broadband
market
91热爆 Worldwide, the 91热爆's main commercial arm, has launched 91热爆 Preview,
the first business-to-business broadband application that allows
international programme buyers to view 700 hours of 91热爆 programming
streamed directly to their desktop via the Internet. Currently in
action across all European territories, 91热爆 Preview will be rolled
out across North America and Asia Pacific regions in 2002/3.
The
system was developed in collaboration between three of the 91热爆's
commercial operations - 91热爆 Worldwide, 91热爆 Resources and 91热爆 Technology.
The system provides increased efficiency to 91热爆 Worldwide's customers,
as well as the company itself. 91热爆 preview not only allows clients
to view entire programmes but track and "bookmark" specific
scenes for future reference. 91热爆 Worldwide in turn can manage customer
feedback more effectively applying this information to enhance sales
and align marketing activities. In addition, 91热爆 Preview allows
instant access to relevant programme information such as synopses
and publicity material contained in the on-line product catalogue
at www.bbcworldwidetv.com
Gary
Richards, Technology Director, 91热爆 Worldwide said, "91热爆 Preview
is a pioneering and powerful broadband application. It is a credit
to the dedication and talent of several 91热爆 departments collaborating
towards a single goal to create a system that establishes 91热爆 Worldwide
as a frontrunner in the web service market."
Mark
Young, Managing Director, EMEIA & CEO 91热爆 Worldwide Americas
added, " 91热爆 Preview will revolutionise and streamline 91热爆
Worldwide's sales teams' approach to business, ensuring we continue
to provide excellent customer satisfaction to our increasing client
base."
Notes
to editors:
91热爆 Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (91热爆). The company
was formed in 1994 to develop a co-ordinated approach to the 91热爆's
commercial activities: television, publishing, product licensing,
Internet and interactive. 91热爆 Worldwide exists to maximise the value
of the 91热爆's programme and publishing assets for the benefit of
the licence payer, and re-invest in public service programming.
Turnover in the last financial year (2000/2001) was 拢587million
and 拢96million in cashflow was returned to the 91热爆.
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