04.03.02
Static
2358 Invites Viewers to Challenge the Experts of Radio Times
Radio
Times and media company Static 2358TM, a wholly-owned subsidiary
of OpenTV (NASDAQ and Euronext Amsterdam: OPTV), have launched a
television trivia quiz on the PlayJam channel, allowing viewers
to pit their wits against the experts of Britain's leading broadcasting
magazine.
The
quiz will have three separate rounds - starting with multiple choice,
followed by true or false, and finishing with "have a guess".
Daily prizes will range from DVDs to videos and books. In addition,
a weekly draw will include "money-can't-buy" rewards such
as a VIP behind-the-scenes trip to a recording of Top of the Pops,
including drinks in the show's Star Bar during the show.
The
quiz runs for six weeks throughout March and April and is available
to Sky's 5.7 million UK digital satellite homes. Contestants can
take part by clicking on the interactive button on the Sky handset
and selecting the PlayJam channel.
PlayJam
is the world's most popular interactive television service. Over
1.6 billion games were played on the channel in its first year alone.
PlayJam has 1.3 million registered users in the UK. The quiz will
be marketed in Radio Times magazine and on its web site. Radio Times
has more than 3.3 million readers each week and its online version
has generated three million page impressions per month.
Rebecca
Woodward, Head of New Media, Radio Times, said:
"It's the first time Radio Times has launched this kind of
interactive service - and now Sky Digital's viewers have the chance
to take on the experts of Radio Times and PlayJam. We cover the
best things on TV each week and we believe working with PlayJam
means Radio Times itself is now one of the best things on TV".
Jasper
Smith, CEO of Static2358, said:
"This partnership with Radio Times demonstrates Static's ability
to work with well recognised UK brands. While we are continuing
to develop our own content, we also want to work with third parties
to expand the range of games on PlayJam."
Radio Times
Radio Times is Britain's premier guide to quality TV, radio and
film, and has spent 78 years telling the story of broadcasting,
selling 1.2 million copies each week. Covering the best TV, radio
and film, the magazine was the first listings title in the UK to
launch an electronic extension, at .
The web site also includes Radio Times' database of more than 20,000
film reviews, which also forms the basis of the Radio Times Guides
to Films, Science Fiction and Comedy books.
Static
2358 - A new kind of television company
Static 2358 is a diverse and global multi-channel network business
with media ownership at its core. The company creates value by adding
content and brands and by charging consumers, TV companies and advertisers
for access to its content, brands and skills. Based in London, with
offices in New York, Paris and Mountain View California, Static
brings together the skills of 160 highly creative and commercially
focused individuals in the pursuit of its aim to develop and own
the best brands on television.
PlayJam
Static 2358 built and operates PlayJam, the world's biggest interactive
entertainment channel available to over 22 million viewers worldwide.
OpenTV
OpenTV is the world's leading interactive television company. The
company provides a comprehensive suite of iTV solutions including
operating middleware, web browser software, content applications,
content creation tools, professional support services, and strategic
consulting. Today, OpenTV's technology powers more than 23 million
digital set-top boxes worldwide. The company is headquartered in
Mountain View, California, with regional offices throughout the
United States, Europe and Asia/Pacific. For more information please
visit .
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