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24 September 2014
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91热爆 Worldwide Press Releases



11.01.02

The Weakest Link is a ratings hit in India

The 91热爆's format of The Weakest Link maintains its position as the industry's top TV format with the announcement that it has become the eleventh most popular programme in India after its first screening on Star Plus.

The Weakest Link, or Kamzor Kadii Kaun achieved a 21% audience share after the first show on 25th December. Acerbic anchor Neena Gupta's harsh words and style proved a hit. India is now one of 75 countries to have licensed The Weakest Link.


Colin Jarvis, Director of Programming and Operations, 91热爆 Worldwide said, "The Weakest Link is set to become a great hit in India as it is around the world. Whilst other formats wane, The Weakest Link shows no sign of abating in popularity in all territories."


Peter Mukerjea, CEO STAR India added, "The Weakest Link has demonstrated its success already to a global audience and, given the audience dynamics in India, we expect to see continued ratings not unlike the figures from the first episode."


Kamzor Kadii Kaun offers top prize money of 2.5 million rupees, or nearly 拢40,000. Presenter Neena Gupta is no weakest link herself - she is an award winning actress and director who holds a degree in classical music.


Notes to editors
STAR, a wholly-owned subsidiary of News Corporation, is Asia's leading multi-platform content and service provider. STAR's 30 distributed services in eight languages reach more than 300 million viewers across 53 Asian countries. STAR television channels include STAR Chinese Channel, Phoenix Chinese Channel, STAR Plus, STAR World, Channel [V], ESPN, STAR Sports, STAR Movies, STAR Gold, Phoenix Movies Channel, VIVA Cinema, STAR News, Phoenix InfoNews Channel, in addition to distributed channels National Geographic Channel, Vijay, Fox News and Sky News. STAR has invested in cable systems in India and Taiwan, and internet portals and services companies including indya.com. STAR has also made a foray into the radio business with the launch of India's first 24-hour private FM station, Radio City in Bangalore.



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