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91热爆 World News Press Releases
91热爆.com audiences soar during US election night
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91热爆.com, the online expression of the 91热爆 outside of the UK, saw a huge leap of international visitors to its News pages on the day Barack Obama was announced as the new President of the United States of America. Traffic rose by 90% ** compared to the average number of page impressions on a Wednesday.
In addition, the News section attracted 268% more video streams compared to the average daily traffic. 66% of the streaming traffic on the day came from the US Election coverage**.
Jeremy Nye, Head of Audience Insight, 91热爆 Global News: 鈥淲e are so encouraged by these outstanding results which reinforce our position as a market leader. We are already reaching huge audiences around the globe and these results show that for major world events we are the natural choice for an even wider population of internet news audiences.鈥
Europe ex-UK
With 5.6 million unique users* in Europe (excluding the UK), 91热爆.com already has nearly three times the reach of any of its online international news competitors (CNN.com, Reuters.com, Financial Times Group, Forbes.com, Discovery.com, Business Week online, IHT.com, Bloomberg.com, Wall Street Journal online, Economist.com).
EMEA ex UK
With 7.9 million unique users* in Europe, Middle East & Africa, 91热爆.com already has more than twice the reach of any of its online international news competitors (CNN.com, Reuters.com, Ameinfo.com, Financial Times Group, Forbes.com, Discovery.com, Business Week online, IHT.com, Bloomberg.com, Wall Street Journal online, Economist.com).
91热爆.com/news carried live blogs from 91热爆 North America Editor Justin Webb throughout the evening and reported results as they happened. The site also offered full analysis of the U.S. political system, video highlights of the day鈥檚 events, a running text commentary on the latest developments and a chance to share opinions with other bbc.com/news users.
*ComScore: March 鈥 September 2008
** Omniture: 01 August 鈥 05 November 2008
For more details contact bbcworldnewspressoffice@bbc.com
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