91�ȱ�

Date : 08.09.08
Printable version

91�ȱ� World News’ launches its new on-air advertising campaign, today. Showcasing the “Power Of Questions”, the campaign highlights the inquisitive and often courageous determination of the 91�ȱ�’s news teams.

The latest creative executions continue to demonstrate 91�ȱ� World News’ journalistic excellence and rigorous editorial standards. The campaign establishes the channel as the champion of questions, aligning the news team’s dedication to reporting with the channel’s “Internationalist” audience’s voracious appetite for knowledge.

Red Bee Media produced two 30-second television adverts. The first, “No Comment” asserts that no groups, governments or individuals have the power to censor coverage. It highlights the persistence of 91�ȱ� reporters to get to the heart of a news story, sometimes in difficult circumstances. The second advert, “Killer Questions” focuses on interviews and claims that questions are the “most powerful weapons we have”. It features footage of a number of world leaders stumped by “killer questions” across news reports and on more in-depth interview programmes such as 91�ȱ� World News’ HARDtalk and Newsnight.

Annabel Cameron, Head of Marketing, 91�ȱ� Global News says: “The inspiration behind our latest television campaign lies in the lengths our 91�ȱ� journalists go to, and their relentless passion for providing the audience with a deeper knowledge of what’s going on in their world.”


For more details contact bbcworldnewspressoffice@bbc.com

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