Estonia media guide

Image source, Getty Images

Image caption, Tallin's TV tower

Television is Estonia's most popular medium, while print media are losing ground to online outlets.

Estonia's high level of media freedom has been praised by international watchdogs. Media regulation is light and ownership is highly concentrated.

Three private groups and one public broadcaster dominate the market, including Sweden's MTG.

Russian state TV and multiple Russian websites were blocked after the invasion of Ukraine in February 2022, but Russian social media remain popular with Estonia's Russian-speaking audiences.

Several "alternative news" websites have been accused of spreading disinformation, including narratives that reflect Kremlin messaging.

There were 1.2 million internet users by December 2021, comprising 96% of the population (Internetworldstats.com).

The leading social network is Facebook. Russian-speakers favour Russian social media, especially Odnoklassniki and VKontakte.

Press

  • - leading daily, Estonian and Russian-language editions
  • - popular tabloid
  • - daily
  • - business daily
  • - weekly
  • - weekly

Television

  • - public; website has news in English
  • - commercial
  • - commercial

Radio

  • - public; five networks including flagship Vikerraadio
  • - commercial, music
  • - commercial, talk
  • - commercial, music and talk in Russian

News agency/internet

  • - private
  • - news portal, in Estonian and Russian