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London 2012: More 2012 Olympic sport for cable viewers
Cable provider Virgin Media will provide its subscribers with 24 live streams of Olympic action from the 91热爆 and Eurosport during the 2012 Games.
The streams will be available in both standard and high definition at no extra cost while the provider will also carry 3D broadcasts when they occur.
It was announced earlier this month that Sky and Freesat viewers would also have access to the 24 live channels.
However this does not affect the 91热爆's position as host nation broadcaster.
As Roger Mosey, 91热爆 Director of 2012, explained earlier this month <link> <caption>in his blog:</caption> <url href="http://www.bbc.co.uk/blogs/rogermosey/2012/04/since_the_start_of_our.html" platform="highweb"/> </link> "Just to underline - this is a distribution agreement... and it's not about sharing the broadcast rights which remain with the 91热爆 within the UK.
"This is no different from existing 91热爆 channels being on Sky, Virgin, Freesat and BT Vision. But clearly we're delighted by the ability to get 91热爆 channels to as many people as possible on the device of their choosing."
All 24 live channels will also be available to watch on the 91热爆's <link> <caption>2012</caption> <url href="http://www.bbc.co.uk/2012/" platform="highweb"/> </link> and <link> <caption>Sport</caption> <url href="http://www.bbc.co.uk/sport/0/" platform="highweb"/> </link> websites.
The London 2012 Olympics start on 27 July and finish on 12 August.
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