Virtual shopper is the future, says Wunderman CTO

Image caption, Soon, a virtual assistant could do your weekly shop for you, Gregory Roekens says

Each week we ask high-profile technology decision-makers three questions.

Wunderman is a global network of advertising, marketing and consulting companies. They specialise in "digital, social, mobile, local, performance and data-driven" marketing.

Gregory Roekens is Wunderman's UK chief technology officer, responsible for coordinating the creative and marketing technology offering across the UK network.

Image caption, Mr Roekens is looking forward to adopting screenless interfaces

He has 15 years of expertise in marketing and creative technology - and his role at Wunderman is to identify how best technology can be leveraged to help marketing move into the 21st century.