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From the very beginnings of The Big Chill, the organisation has always maintained a reason for why it is.

The Big Chill is a celebration of music, art, dance, film, creativity and, above all, life.

Its Beliefs

According to The Big Chill website:

"The Big Chill is a multimedia festival, club event, record label and lifestyle dedicated to transforming the spirit of our times.

Not as hectic as Reading, not as crusty as Glastonbury and much more intimate.

"The Big Chill offers its committed community of followers a highly evolved, all-round experience that is completely unique.

"While the world gets ever faster and more transfixed with novelty, The Big Chill is committed to the organic, the intimate and the human.

"Its not just for big kids.

"The Big Chill's ethos is a fusion of vision and tradition, flair and expertise, harmony and vitality.

"It is about the cutting-edge of music and performance, art, dance and film; about technology and its relationship with nature; about identifying artists and nurturing their creativity; about synergy, energy and community.

"We believe that by coming together and creating a synthesis of spirituality and hedonism, The Big Chill is harnessing what many see as the original festival spirit.

"Likewise, The Big Chill is not about getting completely out of it on alcohol or drugs.

"There's much to be said for the natural high...

"Above all, The Big Chill is about celebrating life."

This pretty much sums it up. The festival is about life and the love of life. It is not just the music that attracts its audience. It's the experience as a whole.

Outstanding Natural Beauty

The environment plays a very important part.

The Big Chill endeavours to take the festivals to sites of outstanding natural beauty and ensures that the beautiful surroundings will be looked after.

Festival goers are provided with bin liners for both general rubbish and for recyclable waste on entry to the site.

With recycling posts around the site it is hard for the attendees to forget.

Leave No Trace

The 'Leave No Trace' campaign is gently publicised around the site and in the programme and even the little teeny things are taken care of by everyone there.

Cigarette butts are picked up by the very conscientious festival community and placed either in provided 'bin your butt' empty camera film cases or by the huge team of dedicated litter pickers that work continuously throughout the festival.

It's not at every festival that you can wake up in the morning and find absolutely no litter around the site, not even a stinky fag butt!

Relax in the Body and Soul Area

Your body and soul is also catered for at Big Chill events.

An area within the festival is sectioned off, exquisitely decorated and inhabited with professional therapists and practitioners who provide the chiller with massages and treatments throughout the weekend.

What more could you want from a weekend away in the beautiful surroundings of the Malvern Hills?