Although Northern Rock has been heading for nationalisation for some time 鈥 and I wrote and broadcast last Tuesday that the Treasury viewed public ownership as preferable to either of the rescue plans 鈥 the formal announcement was still momentous.
It is the biggest decision made yet by this prime minister (except perhaps for opting not to have an autumn general election).
And it will reverberate for months and years 鈥 not least because shareholders are planning to sue for very substantial reparations.
The decision seems to have been made for two reasons.
First, neither the nor a management team were offering as much as the Treasury wanted in fees for tens of billions of pounds of continuing taxpayer support.
I am told there was a 拢40m gap between what Virgin said it could afford to pay and what the Treasury was demanding, which is big as an absolute number but is peanuts in the context of the Rock鈥檚 拢110bn balance sheet.
Second, the Treasury was unhappy that Virgin and its co-investors would have made a profit of about 拢1.2bn 鈥 a return of around 75% 鈥 before taxpayers received a penny in capital gains for all the financial help we would have been giving.
So although an ultimate profit of about 拢200m to taxpayers 鈥 which is what Virgin thought it could deliver 鈥 may seem attractive, the Treasury thought it inadequate give the scale of the risks that would have been shouldered by the Exchequer on behalf of us all.
The prime minister has in the end decided that if taxpayers are going to provide financial support to the Rock for years to come 鈥 which we would have done, on the basis of either of the rescue plans on the table 鈥 then we deserve all the potential rewards.
The only way to secure those potential rewards is to nationalise.
Put like that, it sounds like common sense.
But here is why nationalisation could turn out to be the boldest decision that the prime minister will ever make.
If he wants all the rewards for all of us, he has to take all the risks.
In nationalising, he has increased the liabilities of taxpayers from 拢55bn 鈥 in direct loans through the Bank of England and guarantees to other Rock lenders 鈥 to 拢110bn, or the entirety of the Rock鈥檚 balance sheet.
He has doubled the financial risk for all of us to just over 拢3,500 per tax payer.
Now the point about the Virgin and management plans is that they would have significantly reduced the risks for taxpayers.
They each offered a cushion of new equity, so that 鈥 if the worst came to the worst 鈥 they would have suffered in any first round of losses, if the Rock鈥檚 business were to run into difficulties.
In Virgin鈥檚 case, it would have put in 拢1bn of new cash equity and the management team was promising 拢700m.
Given that this cash would have been exposed to potential losses 鈥 and would have provided protection to taxpayers against those losses falling back on all of us 鈥 they understandably wanted first dibs on any profits that would be made.
So let鈥檚 not fall into the trap of assuming that somehow the potential rescuers were rejected because they were being appallingly greedy.
They needed to make a return to justify the substantial investments they were proposing.
If anything, their rejection shows that Gordon Brown is perhaps less comfortable with a market solution than many might have expected.
There is another way of looking at all of this, which is simply that financial markets are so dysfunctional right now that it was impossible to construct a deal at a de facto price that made good commercial sense for taxpayers.
But that was a judgement that the Treasury could have made weeks ago 鈥 and it is therefore vulnerable to the charge that by pursuing negotiations with Virgin et al till yesterday it was guilty of a Micawberish refusal to see the harsh economic reality.
Where do we go from here?
Well it looks as though the management team of a nationalised bank, led by Ron Sandler, will more-or-less adopt the reconstruction plan put together by the Rock鈥檚 own management team.
That means he will shrink the size of the bank by more than half.
There are likely to be significant job losses.
And Sandler will probably jack up mortgage rates, to encourage Rock borrowers to take their custom elsewhere.
There would be political dangers for the government in being seen to be responsible for the financial pain of homeowners and job losses in the North East.
But it is difficult to see how it can escape them.
Then there is the 拢110bn question.
Can taxpayers avoid a loss on all those liabilities?
Well that depends on whether the current gentle downturn in the economy turns into something worse.
If unemployment were to rise significantly, if large numbers of homeowners started to have difficulty repaying mortgages, then the bank which lent most aggressively during the last phase of the bull market in housing would probably be most at risk to losses in the downturn.
That bank, lest we forget, is Northern Rock.
And if it all goes horribly wrong, it is now taxpayers who will pick up the whole bill.
UPDATE 08:48 The Rock is now, arguably, the safest bank in the UK. Will savers now flock to put money back in, to take advantage of its wholly risk-free, fairly high savings rates?
At a time of almost unprecedented unease about the health of the banking system, the Rock has a massive competitive advantage as part of the public sector.
Its rivals will be very unhappy about the competitive threat. They are desperate for funds 鈥 and won鈥檛 want to see deposits gravitating to what is now an offshoot of HM Treasury.