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The feeling at Soho Square was that the Premier League had been far too hasty - its decision had caused the FA and the SPL problems when it could easily have to organise its rescue and meet its payment commitments to the League.

The Premier League's version of the story is that far from being uncaring, it had been more than considerate and mindful of .

Talks between the Premier League and Setanta have been . League officials lost count of the number of times Setanta asked for "another 72 hours".

Matters were not helped by the fact that it never seemed to be clear who was in charge of Setanta. It seemed every time the League picked up the phone to Setanta, there was a different person to speak to. Not the sort of thing that inspires confidence if you are worried about getting paid on time.

In fact, the tipping point was not reached last Friday, when the rights were withdrawn, .

That is when the League made clear that while Setanta had until Friday to come up with the money, it had also started a parallel process of searching for another broadcaster.

It was quite clear from this that it did not expect Setanta to meet the deadline and anticipated getting another call asking for a further 72 hours. As indeed transpired at the end of the week.

The Premier League may also have known that there was a VAT bombshell ticking away inside Setanta which would make a rescue of the company difficult.

Registered outside the UK, Setanta had been in discussions about its possible . It was clear there was and this emerged during the due diligence carried out by investors keen to rescue the company. It was this that scuppered the anticipated rescue bid last week.

All this meant that on Friday, when Setanta made yet another plea to the Premier League for more time, the answer was very brief.

The Premier League feels fully justified in what it did and - as marketing men like to put it - come out revenue neutral.

All through the Setanta saga, the FA has also been very bullish, believing the means its assets are more attractive and could be easily resold.

True, ITV has the option on England matches but they have to exercise that option on home friendlies which can hardly be that attractive, especially given .

The rest of the FA's portfolio - , , and - is decent. And it did front load its Setanta contract, so £50m of the £150m was already in the bank.

But for all the talk in Soho Square, this hardly compares with the live . And though the FA is believed to have made a 45% profit on its previous contracts when it signed with Setanta, .

Setanta does have some money in but the administrators are unlikely to allow any sports bodies access to that.

, but in the main, it was overseas rights for things like and the , so the impact on them should not be that great.

The however.

Not for or who are big enough to withstand what will be for them a small loss of income.

But even if another broadcaster, like , does come in, some of the in the wake of Setanta's demise.

Those chill winds will also blow between Soho Square and the Premier League as the implications of Setanta's collapse unfold.