Match of the Day heads towards 50
Post categories: Match of the Day,ÌýOlympics
| 15:05 UK time, Friday, 25 May 2012
Today marks a very proud moment for 91Èȱ¬ Sport with the announcement by the FA Premier League that we have extended our TV highlights contract until the end of the 2015/16 season. This is one of 91Èȱ¬ Sport's key contracts and our new deal will see 'Match of the Day' celebrate its 50th birthday. We know how much licence fee payers value the programme and it remains one of the 91Èȱ¬'s best-loved and iconic brands. We've seen audiences for Match of the Day grow in recent years in conjunction with our extensive football coverage on 5 live, the market-leading 91Èȱ¬ Sport website and via our regular sports news bulletins.
Over the last 12 months there has been plenty of discussion about 91Èȱ¬ Sport's relocation from London to the north west of England but more recently the spotlight has fallen on sports rights and the question being asked by many of you - how can 91Èȱ¬ Sport with its reduced budget hope to compete for the best sport rights? You may have seen the which posed exactly this question.
