Championship football and more on the 91Èȱ¬
As Head of Sport, I get lobbied a fair bit. Perfectly fairly, people want to see their passions reflected on the 91Èȱ¬'s airwaves - and there are two areas that get mentioned a lot.
The first is . I'm repeatedly asked when it'll be back on 91Èȱ¬ screens, to which all we can say is: watch this space. The rights will be tendered in the next year or so, and we've said we'd like to bid.
The second is . Fans have argued consistently here on this blog and when I've been out and about that the 91Èȱ¬'s television portfolio should reflect the 72 clubs of the Football League as well as the Premier League giants on .
So today we have what we believe is tremendous news. The Football League has awarded its TV contracts for 2009-2012 to a joint bid from the 91Èȱ¬ and , and it means that coming from the autumn of 2009 to 91Èȱ¬ Television will be:
- Ten exclusively live first-choice matches per season, the first time The Championship has been live on 91Èȱ¬ television
- The Final live from Wembley - simulcast with Sky
- Two legs of the Carling Cup semi-finals exclusively live
- Football League highlights all season
- Carling Cup highlights all season
And it's more than just conventional television. We'll also have broadband rights, clip rights, and much more. Our website will be able to show goals from all 72 Football League clubs, and we'll offer our best-ever service to football fans across England and Wales.
Meanwhile, our other football commitments remain strong. Match Of The Day is in the first year of a new three-year deal with the Premier League. We have next summer, and then the biggest events in international football - the World Cups in and .
I've mentioned many times that the rights market remains very competitive - and our portfolio will always have its ups and downs, ranging from the loss of the earlier this year to the successful renewal of the Six Nations and The Masters contracts in the past month. But we're genuinely excited about the potential of the Football League properties on the 91Èȱ¬, and our aim in the three seasons of our agreement is a simple one: to showcase the new acquisitions across all our platforms, and to make our commitment to football deeper and stronger at every level.
