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Super Bowl bonus on road to Beijing

Roger Mosey | 12:20 UK time, Thursday, 13 September 2007

We're announcing today that the is coming to 91Èȱ¬ Television and this . As one of the world's greatest sporting events, we've covered it on Radio 5 live for some years; but now we've agreed with the that it will be live on 91Èȱ¬ TWO from next February.

Along with live transmission of the Super Bowl, the 91Èȱ¬ has acquired highlights to the NFL game at . Whatever your level of knowledge of American football, this will be quite an occasion: the first regular season NFL match outside the Americas, thousands of travelling supporters from the US and even more British fans getting a chance to see the sport touch down at Wembley.

Head coach Tony Dungy of the Indianapolis Colts gets interviewed while holding the Super Bowl Trophy.jpg

That points to the global interest in NFL. The Super Bowl is more than just an American sports event: you just need to remember the a couple of years back to see how it can become talking point worldwide, and there's always an incredible line-up of entertainment to accompany the football.

We're not, of course, planning a major incursion into American sports. The 91Èȱ¬ will always retain a strong UK-focus, and next year is a particularly good one for us: in addition to our usual staples such as , and we'll have full coverage of the two biggest events of the summer - and the - on 91Èȱ¬ TV, radio and online.

So, the Super Bowl in Arizona in February is part of a story that will take us through Austria and Switzerland on the way to Beijing. It should be a great twelve months for sports fans and for the extra millions who join us for the big occasions.

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