91Èȱ¬

I'm the 91Èȱ¬'s media correspondent and this is my brief selection of what's going on. Some content may need a subscription.

More than 20 million people watched the World Cup final at its peak, 18 million on the 91Èȱ¬, according to unofficial overnight figures. The game averaged 15.1 million viewers on 91Èȱ¬1 and 3.3 million on ITV1, report the and .

[subscription required] ITV's World Cup ITV Live website attracted more than 2 million unique users during the tournament. 800,000 downloaded its ad-funded iPhone app.

the about-turn on 91Èȱ¬ 6 Music but fears that Tim Davie, 91Èȱ¬ Director of Audio and Music, is going to ruin Radio 7:

"Oh no! He's about to do away with the very best thing to come out of the 91Èȱ¬'s digital venture. 91Èȱ¬ Radio 7 has an identity all its own.... 4Xtra sounds as if it will offer yet another chance to hear A History of the World in 100 Objects."

Penthouse is bidding for Playboy. [subscription required] that while media brands such as Walt Disney have managed to update themselves for new times:

"Playboy - with its bunny girls and associations of the swinging sixties - is now archaic."

Katherine Jenkins and Sir Michael Gambon are to star in the Doctor Who Christmas special, and the .

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