Along with every major event - like today's One Year To Go celebrations - comes the ceremonial Twitterstorm followed by media inquiries about how many people the 91Èȱ¬ has covering it.
So as part of our occasional series in which we try to explain the real stories behind the headlines, here's what we're up to.
We're providing the global feed to international broadcasters from Trafalgar Square and the Olympic Aquatics Centre for the special programme going out on 91Èȱ¬ One, 91Èȱ¬ World and our radio services tonight.
These OBs are providing many of the pictures you may have seen already - such as the Breakfast and lunchtime outside broadcasts from Aquatics. We've deliberately given these a high technical specification to capture the event well.
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I was told the other day that for any host city the final year up to the Games flies by. I can believe that based on how quickly time seems to have zoomed by already - since July 2009 when I started blogging here, and since July 2005 when London's bid wowed the IOC in Singapore.
On Wednesday most of the nation has spotted it's one year to go to the Opening Ceremony; and in the way that we can now see the Olympic buildings almost complete and experience the test events, the 91Èȱ¬'s plans are firming up too. We've got a much clearer idea of what you'll be seeing and hearing from us in the next 12 months.
The biggest volume, of course, will be in Sport and News - with this week's "Olympics 2012: One Year To Go" an example of the collaboration between those two 91Èȱ¬ divisions.
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The great ticket issue has resolved itself into two apparently incompatible positions. On the one hand, much of the sporting world as London 2012 has broken records for selling out most sports more than a year ahead of the event.
On the other, many in the UK that they missed out and critics will never be reconciled to the system that was chosen.
I understand that some of the polling about public approval for the London Olympics has had a blip downwards that reflects the ticketing debate - though it's a relatively shallow dip rather than signs of a major crisis.
And one statistic that needs to be borne in mind is that although two million people in the UK tried to buy tickets, 50-odd million didn't.
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There was a small piece of broadcasting history this weekend when the Wimbledon finals were shown in 3D on the 91Èȱ¬'s HD channel: the first time the 91Èȱ¬ has broadcast a live sport event in 3D on television and a first for the world's greatest tennis tournament too. You can read an account of how it was done by my colleague Andy Quested here and an overview by our head of 3D Danielle Nagler here.
We offered in 2008; and broadcasters in the UK and in the rest of the world have been transmitting sport and other content in 3D for a while
3D itself is actually rather old technology with the first movies dating back to the 1950s; and people of my generation were jumping out of their seats when went into 3D in the 1980s. So the current resurgence of 3D, with its spread to television, poses the question of whether this time it's here to stay?
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I'm Roger Mosey, the 91Èȱ¬'s director of London 2012. That means I'm overseeing all the 91Èȱ¬'s 2012 preparations including not just sport but the Cultural Olympiad, our Olympic news and information services and everything that will bring the story of the London Games to audiences at home and abroad. I want to share here what we're planning - and debate some of the big issues. You can also follow me on .
