I've never been a particular fan of because the worst of them have you grinding your teeth at their banality - and there are more bad ones than good ones in the world. But I do believe in being clear about what you're trying to do with a particular enterprise - and being able to define success.
So in the 91Èȱ¬ project team we've been kicking around the big things we want to achieve in 2012 - partly to be open with our staff and outside partners about what we're doing, but also to share our aims with audiences. It's particularly important to get across that this is about the story of a year and its aftermath, rather than just 17 days of sporting action - massive though those are.
In time these should become measurable commitments so while they're still provisional we'd be interested to know whether they're what you'd expect us to offer and whether there's anything missing.
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Most of the people I meet - and last week's itinerary included Southampton, Manchester and Leeds - are in favour of the Olympic Games being staged in London. It's the circles I move in, I know: in the nature of my job I comparatively rarely come across the sport-rejectors and 2012 sceptics.
But there's that the UK's pro-Olympians are in a majority - and these Games are, in any case, emphatically on their way.
You can see just how much progress is being made on the .
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Another big milestone has been passed. The population's getting excited, and a key symbol of the Olympic movement is on its way to the site of the next Games.
Yep, things are moving in Canada. It's now fewer than 100 days to the start of the Winter Olympics in Vancouver and the journey of the Olympic torch has begun.
I should say I love Canada. How can you not be won over by a country with places called Moose Jaw and Medicine Hat?
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