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Talk about Newsnight

Paul Mason's Idle Scrawl

Thommo's big themes: 1. Martini media

  • Paul Mason
  • 25 Apr 06, 10:28 AM

1. Martini media - anytime, anyplace anywhere (and hopefully not as they say in the drinks trade "twopence a bucket". Reinvent 91热爆 website 91热爆 Web 2.0 is the name of the project.
- 91热爆 News to grow beyond its 250m audience. Sounds like a big investment in sport and sports journalism.
- "Mission to educate" - going to be bigger. More Planet Earths.
- Music - one pan-platform music strategy for 91热爆. Create your own virtual music channel.
- Audiences want more than information and knowledge.
Now Alan Yentob is going to talk about Entertainment...

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