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Is this an example of clever Irish opportunism or the sacrilege of a classic Cotswold view?

It's 270 feet long, 50 metres high, it needed 60 men to build it, and it's taller and bigger than the Hollywood sign. So what do you think about the Irish bookmaker's sign on Cleeve Hill?

We spent Wednesday morning at the foot of the P for Paddy and received a mixed reaction. One Cleeve resident wants a reduction in her council tax. Another thinks it's an outrage and wonders what will happen next if others follow suit.

However the charming Paddy Power assured me it would come down at the end of the week... but later on he said he wanted to leave it up as a permanent structure!

Today's show included Tewkesbury Borough Council who stated quite clearly that the "temporary" structure had to come down... and any "permanent" planning structure would require full planning permission. That would be very hard to get!