Paper Monitor
Paper Monitor has remarked before about the attention lavished on Princess Beatrice's royal wedding hat.
Mocked, ridiculed, compared to everything from a Star Trek weapon to a toilet bowl - the fascinator has, for the newspapers, proved endlessly fascinating.
At last, however, the headpiece is
According to the paper, its positive spin-offs have been twofold.
Firstly, by auctioning it on eBay, Beatrice will raise cash for two charities - Unicef and Children in Crisis.
Secondly, the contraption, designed by Philip Treacy, has apparently sparked a boom among the British hat industry:
Despite criticism in the media the hat is believed to have rekindled British interest in millinery. John Lewis has reported that hat sales have increased 60% since this time last year, and Philip Treacy himself has seen demand from stockists and customers double.
Paper Monitor hopes we haven't heard the last of this multi-faceted chapeau.
Pictures of Pippa Middleton on holiday have become a proxy for the lack of honeymoon images of her sister.
Perhaps the hat will become as regular a fixture in the papers as was the wedding itself during the build-up to the event.