Paper Monitor
A service highlighting the riches of the daily press.
If a huge news story was to emerge that somehow questioned the integrity of Magazine Monitor, Paper Monitor would report the facts of the case dispassionately and fairly.
But it's a tricky business, reporting a story about a competitor.
The temptation might be to gleefully put the boot in, but on the other hand allowing malice to shape one's news agenda risks a reader backlash.
It's a tightrope currently being walked by the Guardian and Independent, which find their red-top rival, the Rupert Murdoch-owned News of the World, having a pretty bad week.
The phone-hacking story continues, and now John Higgins has been cleared of fixing snooker matches after a sting by the Sunday tabloid claimed he had.
Both papers prominently feature fresh allegations against ex-News of the World editor Andy Coulson, who has denied any knowledge of illegal practices while running the paper.
And whether the Higgins ruling has brought the News of the World's journalism into disrepute.
It hasn't been all bad news at News of the World Towers. A story it broke five days ago is still setting the agenda right across Fleet Street, and that includes those papers that would usually be a bit sniffy about kiss-and-tells.
The discovery that two of the girls who were allegedly paid by Wayne Rooney for sex are middle-class has provoked much hand-wringing and angst among columnists at the Mirror, Mail and Guardian.
The Mail says the girls' background is further evidence of the "celebrity-mad, lascivious culture that has consumed the nation".
So disgusted is the paper about the media obsession with the lives of minor slebs, it plasters the latest woes of It Girl Tara Palmer-Tomkinson across page three.