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Paper Monitor

10:48 UK time, Monday, 25 September 2006

A service highlighting the riches of the daily press.

In an example of how political ideologies between the old left and right are blurring, wall-chartism, until now a creed synonymous with the liberal, left-leaning press, has been annexed by one of the media's more conservative elements. Yes, the Daily Mail has launched its own wall-chart series, with 14 to collect.

But, in its characteristic opposition to hand-outs, the Mail wants readers to work for their freebie – so unlike the Guardian, where said wall-chart slips out of the paper and almost knocks half-drunk macchiato on to the floor, Mail readers have to dirty their hands with coupons and the humiliation of handing them over at the counter of WH Smith. It's all a bit reminiscent of .

Perhaps sensing the rumble of the Mail's tanks on its lawn, last week's Guardian struck a righteous tone when previewing the return this week of its own, "original" wall-charts. Today's offering is clouds. Which rather complements the Times' giveaway classic film poster: Gone With the Wind.

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