What do we want? Rubber bands! Why do we want them? Er!
The campaign has set its sights on the red rubber bands Royal Mail workers use to bundle up letters (and which they sometimes drop on the street).
iPM wants your rubber bands - but we're not sure what for. What can we do with them? Have you got any bright ideas? Do YOU have a use for them?
Listeners' ideas so far:
+ A teddy bungee jump
+ A cheap bracelet
+ A way to seal open bags of sugar
+ Bicycle clips
Email ideas or leave a comment. Send your red rubber bands to:
iPM Red Rubber Band Collection,
Room G601,
91Èȱ¬ News Centre,
LONDON
W12 7RJ