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Chris Vallance | 12:05 UK time, Tuesday, 11 March 2008

According to the Observer is the , a remarkable achievement for a site that hosts subtitled pictures of kittens, cats and other cute animals. While it is a judgement might wholeheartedly endorse, for the rest of us the ranking is a little puzzling, but Icanhascheezburger has the keys to something very special online: like YouTube or Wikipedia it's harnessed the power of the crowd to build a vast database of user submitted content, over a million images we are told. At SXSW the site received two . In the interview below the founder and CEO of the site discuss how cute kittens became a focal point for a community large enough to punch with some of the biggest social networks on the web.


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