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Fashion blogging: Tavi is the new black

Shaimaa Khalil Shaimaa Khalil | 14:29 UK time, Friday, 26 February 2010

Meet Tavi Gevinson; one of the most well know names in fashion right now. No, she's not an up and coming fashion designer, nor is she editor of one of the all-powerful glossy magazines. Tavi is the youngest and most influential fashion bloggers in the industry now. Her blog is one of the industry's hot commodities.

At 13 years of age she not only has her own unique style, she also has the power and eloquence to critique and analyse collections of fashion brands that have existed long before she has. When Tavi blogs, the likes of Prada and BCBG take notice. Check out where she's pictured sitting discussing fashion with John Galliano .

In the post below, Tavi talks about how she came home from school one day and found that the creative director of Prada along with Mrs. Prada had sent her a skirt from the Spring 2000 collection (when Tavi was just three!) because they noticed from her blog that she loved it so much.

tavi.JPG

At London Fashion Week Tavi's name comes up whenever I mention fashion blogging to any one. The thirteen-year-old blogger is in a group of elite fashion bloggers that can make or break a trend with one click.

Michelle Lowe-Holder has her own sustainable fashion label. She mentioned another influential fashion blogger; Susie from .

One good blog post from a well known fashion blogger can get you all sorts of attention. I have a website for my fashion label. When Susie from Style Bubble said she liked my label I had hundreds of people visit my site. They are very powerful and very important because now the big magazines pay attention to see what they say about a certain trend.

I also met Katie Wright who's just started fashion blogging. Her blog covers everything from fashion weeks to celebrity trends.

Look out for Katie's video here on Blogworld where she speaks more about fashion blogging and how she reacted to the news of Alexander McQueen's death. You can also find more London Fashion week photos on Blogworld's .

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