"I'm here now!": 91Èȱ¬'s first location based service experiment for the Radio 1's Big Weekend
Radio 1 are conducting an interesting experiment involving Facebook and mobiles around Radio 1's Big Weekend.
On the Radio blog Richard Morland explains:
...The prototypes database tells us how many people have checked into a performance and how many times they have checked in but the 91Èȱ¬ does not hold any users' personal data. The system is completely anonymous, so while we can visualise the numbers of users we're unable to tell who they are. We also signpost that users can amend Facebook privacy settings to decide how and with whom they share this information. As Radio 1's Big Weekend is a ticketed event, we felt that this would be the perfect choice for an experiment of this kind as it reduce concerns of the audience sharing where they are. We also felt that this was a great opportunity to raise awareness with our audience of location privacy. The way we are doing this is to promote how to stay safe on-line as well as providing top tips for anyone using location based services.
I hoping for a follow up post with more technical detail on the Internet blog soon, but in the meantime you can read more and comment at the 91Èȱ¬ Radio blog.
Nick Reynolds is Social Media Executive, 91Èȱ¬ Online
