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91Èȱ¬ Red Button Changes on Freeview

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Rahul Chakkara Rahul Chakkara | 14:44 UK time, Tuesday, 20 October 2009

As Controller of the 91Èȱ¬ Red Button service, I have to look at what's available for viewers on the service and balance it with the 91Èȱ¬'s full digital aspirations. This sometimes means I have to make hard decisions about what we do and what we can offer to our audience.

From October 27th, Freeview viewers will see some changes to the 91Èȱ¬ Red Button service that is part of a government backed UK strategy to bring HD broadcast channels to a wider audience, first announced by Ofcom back in 2008.

In order to make space for HD broadcasts in the future we need to now switch off two of the three interactive streams we use to deliver 91Èȱ¬ content on Freeview. This means that Freeview viewers will no longer be able to see the 91Èȱ¬ News Multiscreen and the interactive stream (known as 302) will also cease to be used for Red Button content.

So what does that mean for you watching on Freeview?

Read more and comment on Press Red blog

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