The 2012 hopefuls forced to enter Dragons' Den
The are supposed to be about changing the face of British sport and giving smaller and lesser-known sports a rare moment in the spotlight.
But less glamorous sports like handball, volleyball and fencing need money to make that happen. It certainly looks like some competitors in those sports are not getting enough.
I spent a fascinating day with 24-year-old British team fencer in London.
She's been one of the country's top fencers since she was 14. But, although she competes for Britain, she receives no money from the at all.