11ÌýMail Out Agencies If all this sounds like too much trouble you could use a mail out agency.
"You can get your white labels to deejays through a promotional company. Deejays tend to trust the judgement of these companies and will give material preference over independently sent tracks."
Phyllisia Adjei
Project Manager
Soul2Streets
For a fee of around £2.50 a record they'll do all this for you.
They'll want a minimum of around 50 records to send out and will deal with one or two different musical styles.
They'll already know all the name-brand deejays you'll need to target and they'll have regular contact with them.
Doing things this way means your tune is more likely to get a proper listen from one of the big boys in the scene.Ìý
Agencies like this make their reputation by having access to the leading names in the scene.
The deal is that the DJs get the free tunes as long as they fill out the reaction sheets on a regular basis.
That means you can expect around half of them back.Ìý
Many DJs depend on freebies like this to keep the freshest tunes coming their way.
As a result, they might not wanna say if they really don't like a tune in case they get taken off the agency mailing list as being "inappropriate for our style of music".
Also, every mailout agency depends on having the best names in the trade to call on so a lot of name brand deejays will be on these mailing lists and get sent enuff wack tunes as well as the slammin' ones.
They end up in a similar situation as A&R people, having loads of records sitting around and having to do some serious searching to find the good ones.
Finally, you miss out on the personal contact that can help build a relationship with someone who can really help you.
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