09ÌýPress Releases Because they're cheap, press releases are things you can send all over the place.
"A press release informs journalists, playlist people and any other key players about your track and the artist. It makes the artist seem human."
Phyllisia Adjei
Project Manager
Soul2Streets
You can have a much larger mailing list of publications, pirate and legal radio station DJs, anyone who can help publicise your release.
The art of the press release is something you're going to have to master - writing them and targeting them at the right people.
These will also be the people you'll be targeting with free gig tickets etc.
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