02ÌýPigeonholing Think about who's going to buy your record and in which section of the record shop they'll be able to find it.
"I would suggest deciding which genre it's closest to and covering all angles, for example, if you have a Garage sound with Hip Hop speed, target both kind of markets."
Phyllisia Adjei
Project Manager
Soul2Streets
If you don't put your music in a bracket then no-one's gonna find it because the shops won't know where to put it.
Thinking about what camp your music falls into will also give you a clear idea of which deejays, journalists, distributors you should approach.
Think about a quick way to describe your music - have something you can use in sales pitches and which doesn't start "It doesn't sound like anything else out there..."
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