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91Èȱ¬ Music
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Promotion
:ÌýUse mailing lists
Print
04ÌýWho To?
Think carefully about who you are mailing to.
"You can build your list by reading magazines and seeing who looks after the different sections."
Lisa Lindahl
PR Manager
The Playcentre
Limit correspondence to those people who are relevant rather than just blanket e-mailing every deejay and industry person you can think of.
It's good to maintain a professional image from the word go.
Send them an advance notice a couple of weeks before your PA or release and then a reminder a couple of days before the event.
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