01ÌýIntroduction Although it's not set in stone, this business is image based and good promotion in the form of a marketable image can make record companies more confident about investing in you.
"Promotions create awareness for an artist. Through promotion the audience also gets to know the artist."
Lisa Lindahl
PR Manager
The Playcentre
This is because a strong image will give them a better idea about who is going to buy your records and from this they predict how many records you're likely to sell.
Read on for: The Industry Labelling your music What style?
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